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Digital Marketing Specialist

Posted: January 5, 2024

Department:

Digital Marketing Specialist

Location:

Fully Remote

Reporting to:

MD

Job Description:

Job Role: Digital Marketing Specialist

Position Overview:

Our client is in search of a talented expert to fill the position of a Digital Marketing Specialist, a major IT Company. The ideal candidate must be able to leverage online channels and strategies to promote brands, products, or services.

Requirements:

  • Bachelor’s degree in Marketing, or a related field.
    Minimum of 3 years of experience in a digital marketing role.
  •  Proven ability to create and implement effective marketing strategies.
  •  Strong analytical abilities, as well as the capacity to evaluate data and make data-driven judgments.
  • Knowledge of digital marketing tools and platforms.
  • Excellent interpersonal and communication abilities.

 

Key Responsibilities:

1. Creating and implementing methods to boost online presence, reach the intended audience,
and drive traffic.
2. Optimising content for search engines (SEO) to boost organic visibility and managing paid
advertising campaigns (SEM) to attract and convert leads are two examples.
3. Creating and managing content plans that are aligned with the needs and preferences of the
target audience across multiple digital media.
4. Keeping up-to-date with the latest trends, technologies, and best practices in digital marketing to remain competitive in the field.
5. Fostering audience relationships through compelling content, social media interactions, and
community management.
6. Collaborate with cross-functional teams to ensure that marketing initiatives are aligned with
business objectives.
7. Track and analyse the performance of marketing campaigns, delivering frequent reports and
insights.
8. Creation of marketing collaterals such as brochures, presentations, and promotional materials.
9. Manage the company’s brand image and ensure consistent message and visual identity across all channels of communication.
10. Create and execute successful marketing plans and campaigns to increase brand awareness,
reputation, and growth.

Education & Experience

Academic Qualification(s):

Bachelor’s degree in Marketing, or a related field.

Years of Experience:

Minimum of 3 years of experience in a digital marketing role.

Working Conditions

Work Hours:

Full-time

Work Space:

Fully Remote

Work Tool:

Salary

Expectation:

N150,000 – N200,000 (monthly)